Authentic Selling B2B Sales Insights

5 Practical Ways to Use AI in Your B2B Sales

Nimmity Zappert

Published on: 21/10/2026

It’s easy to think AI is there to do the selling for us. But in B2B sales, AI is most powerful when it supports us to do what we do well: the selling itself. I share five practical ways I use AI in my own business, in the order a sale usually happens

B2B SalesB2B Sales coachfounderSmall BusinessFounderLedSales

The Power of the 5-Minute Phone Call

Nimmity Zappert

Published on: 14/10/2026

In B2B Sales, sometimes the simplest things are the best. When a buyer has one quick question, a five-minute phone call is often the most helpful answer. Why it builds trust so quickly, how to make it feel easy, and where AI fits in.

B2B SalesB2B Sales coachfounderSmall BusinessFounderLedSales

Get your time back. Then spend it on people.

Nimmity Zappert

Published on: 07/10/2026

Buyers are still human. Let AI take the busywork, so you can lean into what you do best: connecting with people.

B2B SalesB2B Sales coachfounderAImarketingSmall Business